Our client, an emerging beauty company, is looking to bring on a VP of eCommerce
to join their time. This company is on a hybrid schedule, 3 days a week in LA. This leader will have a strong background in scaling high-growth consumer brands, with deep experience across DTC and Amazon. The right candidate is both strategic and hands-on, able to define the vision while also executing across channels, managing budgets, optimizing creative, and improving forecasting accuracy.
Key Responsibilities:
- Lead ownership of the DTC business, including P&L accountability, overall strategy, and full-funnel performance (revenue, conversion, customer experience)
- Oversee retention and lifecycle marketing efforts across email, SMS, and customer journey orchestration
- Build and expand acquisition strategies aligned to revenue goals, CAC, and LTV targets
- Drive conversion rate optimization, including landing page testing and ongoing experimentation
- Develop channel and merchandising strategies (promotions, funnels, bundles, key launches)
- Collaborate with Creative and Product teams to elevate site experience and brand storytelling
- Leverage first-party data and performance insights to inform broader channel strategies (Amazon and wholesale), including segmentation, hero products, and messaging
- Identify and prioritize new growth opportunities (e.g., TikTok Shop, affiliate, partnerships) with clear testing frameworks and success metrics
- Own Amazon business performance, including P&L, long-term strategy, and revenue growth planning
- Manage Amazon advertising (PPC, DSP, etc.) to improve efficiency and reduce TACoS
- Oversee PDP optimization, content strategy, review management, and conversion improvements
- Define pricing and promotional strategies to maintain margin integrity and minimize channel conflict
- Partner with Operations on demand planning, inventory forecasting, and stock management
- Establish differentiated assortment strategies across DTC and Amazon channels
- Implement A+ content strategies and structured testing approaches
- Manage external partners/agencies and evaluate opportunities to internalize capabilities
- Build and execute a holistic paid media strategy across Meta, TikTok, Google Ads, and Amazon Ads
- Design measurement frameworks, including attribution models, KPIs, and reporting cadence
- Partner with Marketing and Creative teams to develop scalable, high-performing creative
- Support digital growth across wholesale partners (e.g., major beauty retailers’ e-commerce platforms) as needed
- Test and scale new channels, placements, and acquisition tactics
- Own performance reporting across key metrics such as CAC, MER, LTV, ROAS, cohort analysis, and attribution
- Ensure alignment between brand storytelling and performance objectives in partnership with Marketing
- Work closely with Creative to accelerate testing and iteration of digital assets
- Coordinate with Operations and Product teams on launches, key SKUs, and promotional calendars
- Partner with executive leadership and Finance on budgeting, forecasting, and pacing
- Present digital performance and insights to senior stakeholders, including leadership, board members, and external partners
- Establish scalable processes and operational rigor to support continued growth
- 10+ years of relevant experience
- Demonstrated ownership of Amazon business performance end-to-end (required)
- Experience scaling high-growth consumer brands (beauty or related industries preferred)
- Deep expertise in DTC, including CRO, retention/lifecycle marketing, funnel optimization, and testing frameworks
- Experience with TikTok Shop is a plus
- Strong knowledge of paid media across Meta, TikTok, Google Ads, and Amazon Ads
- Highly analytical, with the ability to build forecasts, models, and performance insights
- Proven cross-functional leadership, particularly with Marketing and Creative teams
- Ability to balance strategic thinking with hands-on execution
- Comfortable operating in fast-paced, founder-led environments with a builder mindset
- Familiarity with tools such as Shopify, Attentive, Triple Whale, Power BI, and Google Analytics is a plus
Salary: $200k - $230k
The description above is intended to describe the general nature and level of work being performed and is not an exhaustive list of all duties, responsibilities, and qualifications required.
While PCG appreciates all applicants, only those qualified will be contacted. Thank you for your application. We look forward to hearing from you!
If you believe you are a great candidate for this position, and the salary listed does not meet your expectations, we would still love to speak to you! PCG, in good faith, believes that this posted range of compensation is the accurate range for this role at this location at the time of this posting. PCG and our clients may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future. This role may also be eligible for additional compensation including incentive pay, discretionary bonuses, and a comprehensive benefits package, details of which will be provided during the hiring process.
Pyramid Consulting Group, LLC is an Equal Opportunity Employer that takes pride in a diverse environment. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, marital or veteran status, disability, genetic information, or any other protected status under applicable law.
We will provide reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation during the application or hiring process, please contact HR@pyramidcg.com
For positions subject to “Fair Chance” laws (including but not limited to California, Colorado, New York City, Los Angeles, and other jurisdictions), PCG will consider qualified applicants with arrest and conviction records in a manner consistent with applicable law.
Please refer to our website: www.pyramidcg.com for access to our Right to Work and E-Verify.
