Our client, a growing beauty brand, is seeking a Senior Director of Digital to join the team in a hybrid capacity (3 days a week in-office in Los Angeles, CA). The ideal leader has a strong record of scaling fast-moving consumer brands, with deep expertise in DTC and Amazon. You’re comfortable operating as both strategist and executor: building the roadmap, setting the operating cadence, managing budgets, improving creative performance, and strengthening forecasting discipline.
Key Responsibilities Include:
- Own the DTC P&L, strategy, and end-to-end performance across the site including revenue, conversion, and customer experience
- Lead retention and lifecycle initiatives across email, SMS, and customer journeys
- Develop and scale acquisition plans tied directly to revenue, CAC, and LTV targets
- Drive CRO, landing page optimization, and structured experimentation
- Create channel testing and merchandising roadmaps (offers, funnels, bundles, hero launches)
- Partner with Creative and Product to continuously enhance on-site UX and storytelling
- Translate first-party customer and performance insights into broader channel strategy (Amazon + wholesale), including segmentation, hero SKUs, demand signals, and messaging
- Identify and validate priority growth levers (TikTok Shop, affiliates, partnerships, etc.) with clear hypotheses, KPIs, and learning agendas
- Own the Amazon P&L, strategic roadmap, and growth plan to achieve revenue goals
- Lead Amazon advertising programs (PPC, DSP, etc.) to improve efficiency and TACoS
- Oversee PDP and content optimization, review strategy, and conversion improvements
- Establish pricing and promotion guardrails to protect margin, brand positioning, and minimize channel conflict
- Partner with Operations on inventory planning, forecasting, and stockout prevention
- Build a channel-specific assortment strategy so DTC and Amazon each have clear roles and differentiated value propositions
- Develop A+ content standards and testing frameworks
- Manage external agency partners and/or transition capabilities in-house where appropriate
- Build and execute an omnichannel paid strategy across Meta, TikTok, Google Ads, and Amazon Ads
- Design full-funnel performance infrastructure: attribution approach, KPI framework, and reporting cadence
- Partner with Marketing/Creative to produce and iterate scalable, high-performing creative assets
- Support wholesale digital growth (e.g., major beauty retail partner dot-com) with the right paid approach as needed
- Test new channels, placements, and tactics to efficiently expand reach and customer acquisition
- Own reporting and insights across CAC, MER, LTV, ROAS, cohorts, and attribution
- Align brand storytelling with performance needs in partnership with Marketing
- Collaborate with Creative to accelerate iteration on digital-first assets
- Coordinate with Operations and Product Development on launches, hero SKUs, and promotional calendar
- Work closely with the CEO and Finance on budgets, forecasting, and pacing
- Confidently represent digital performance to senior stakeholders (including board/advisors and retail partners as needed)
- Build processes, structure, and operating rigor that helps a fast-moving organization scale
Job Qualifications Include:
- 8+ years of relevant experience
- Proven, end-to-end ownership of Amazon (required)
- Track record of scaling a high-growth consumer brand (beauty or adjacent categories)
- Deep DTC expertise, including CRO, lifecycle/retention, funnels, and structured testing
- TikTok Shop growth experience is a plus
- Strong paid media fluency across Meta, TikTok, Google Ads, and Amazon Ads
- Analytical strengths: able to build models, forecasts, and performance narratives
- Strong cross-functional leadership, especially with Marketing and Creative partners
- Ability to move between high-level strategy and hands-on execution
- Comfortable in founder-led, fast-moving environments; builder mindset
- Experience with tools like Shopify, Attentive, Triple Whale, Power BI, and Google Analytics is a plus
Salary: $200k - $230k
The description above is intended to describe the general nature and level of work being performed and is not an exhaustive list of all duties, responsibilities, and qualifications required.
While PCG appreciates all applicants, only those qualified will be contacted. Thank you for your application. We look forward to hearing from you!
If you believe you are a great candidate for this position, and the salary listed does not meet your expectations, we would still love to speak to you! PCG, in good faith, believes that this posted range of compensation is the accurate range for this role at this location at the time of this posting. PCG and our clients may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future. This role may also be eligible for additional compensation including incentive pay, discretionary bonuses, and a comprehensive benefits package, details of which will be provided during the hiring process.
Pyramid Consulting Group, LLC is an Equal Opportunity Employer that takes pride in a diverse environment. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, marital or veteran status, disability, genetic information, or any other protected status under applicable law.
We will provide reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation during the application or hiring process, please contact HR@pyramidcg.com
For positions subject to “Fair Chance” laws (including but not limited to California, Colorado, New York City, Los Angeles, and other jurisdictions), PCG will consider qualified applicants with arrest and conviction records in a manner consistent with applicable law.
Please refer to our website: www.pyramidcg.com for access to our Right to Work and E-Verify.
