Key Responsibilities
- Manage the execution and optimization of paid digital marketing campaigns across social media and emerging advertising channels.
- Partner with external agencies to launch, evaluate, and scale campaigns against customer acquisition, return on investment, and revenue objectives.
- Identify opportunities to improve marketing efficiency through audience development, creative optimization, bidding strategies, and budget allocation.
- Monitor campaign spending and performance, support forecasting, and provide regular reporting on progress against business objectives.
- Develop and manage a structured creative testing strategy across paid marketing channels.
- Collaborate with agency and internal creative partners to test new concepts, messaging, formats, content, and promotional strategies.
- Partner with creative and influencer teams to source and develop content that supports campaign performance.
- Monitor content budgets, usage rights, and spending to ensure alignment with established plans.
- Translate campaign results into actionable insights and opportunities for creative improvement.
- Identify and evaluate new opportunities to attract customers and improve marketing performance through ongoing experimentation.
- Develop and execute tests across advertising campaigns, digital experiences, offers, and customer conversion journeys.
- Conduct A/B testing to optimize website content, messaging, product education, and calls to action.
- Collaborate with digital and development partners to improve conversion rates and overall customer value.
- Evaluate emerging platforms, technologies, and growth strategies to identify opportunities for continued expansion.
- Partner with internal teams to identify and evaluate content creators and partnership opportunities that support customer acquisition.
- Expand the reach of high-performing creator content through paid marketing initiatives.
- Support testing across emerging commerce and advertising channels, evaluating their potential to contribute to broader marketing and revenue objectives.
- Monitor daily and weekly campaign performance, identifying trends and opportunities for improvement.
- Develop recurring performance reports that translate data into actionable insights and testing priorities.
- Support marketing measurement initiatives, including attribution analysis, incrementality testing, and campaign effectiveness studies.
- Evaluate performance across multiple measurement methods to inform budget allocation and investment decisions.
- Translate analytical findings into recommendations that improve acquisition efficiency and sustainable growth.
- Partner with Brand, Creative, Ecommerce, CRM, Influencer, Sales, and external agency teams to coordinate marketing initiatives and product launches.
- Align digital campaigns with broader brand priorities, promotional calendars, and retail marketing initiatives.
- Coordinate campaign execution across multiple channels and markets, ensuring initiatives are delivered on schedule and aligned with business objectives.
- 7+ years of experience in growth marketing, performance marketing, or digital acquisition, ideally within a high-growth beauty and/or consumer-facing brand that has both DTC and retail (Sephora) distribution
- Demonstrated experience managing and scaling paid social campaigns across Meta & TikTok.
- Strong understanding of performance creative, audience strategy, and campaign optimization.
- Experience leveraging creator partnerships and user-generated content to support paid marketing performance.
- Proven ability to manage external paid media agencies and collaborate effectively with cross-functional teams.
- Strong analytical skills, including experience with digital analytics, attribution, and marketing performance measurement platforms.
- Familiarity with marketing mix modeling, incrementality testing, and data-driven budget allocation.
- Working knowledge of ecommerce platforms (such as Shopify), customer relationship management tools, and emerging technologies that improve marketing efficiency.
The description above is intended to describe the general nature and level of work being performed and is not an exhaustive list of all duties, responsibilities, and qualifications required.
While PCG appreciates all applicants, only those qualified will be contacted. Thank you for your application. We look forward to hearing from you!
If you believe you are a great candidate for this position, and the salary listed does not meet your expectations, we would still love to speak to you! PCG, in good faith, believes that this posted range of compensation is the accurate range for this role at this location at the time of this posting. PCG and our clients may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future. This role may also be eligible for additional compensation including incentive pay, discretionary bonuses, and a comprehensive benefits package, details of which will be provided during the hiring process.
Pyramid Consulting Group, LLC is an Equal Opportunity Employer that takes pride in a diverse environment. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, marital or veteran status, disability, genetic information, or any other protected status under applicable law.
We will provide reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation during the application or hiring process, please contact HR@pyramidcg.com
Please refer to our website: www.pyramidcg.com for access to our Right to Work and E-Verify.
For positions subject to “Fair Chance” laws (including but not limited to California, Colorado, New York City, Los Angeles, and other jurisdictions), PCG will consider qualified applicants with arrest and conviction records in a manner consistent with applicable law.