Job Duties Include:
- Own and lead national, full-funnel paid media strategy across awareness, consideration, conversion, and retention objectives.
- Develop integrated media plans that connect brand storytelling with measurable business and commerce outcomes.
- Drive cross-channel media planning and investment strategies across DTC, marketplace, and retail media environments.
- Make audience-first, data-driven investment decisions focused on scale, efficiency, and incremental growth.
- Identify and implement innovative opportunities across emerging channels, media formats, and advertising technologies.
- Partner closely with brand, creative, and marketing teams to ensure media and creative strategies are aligned.
- Lead creative briefing and media planning processes to ensure assets are optimized for specific audiences, platforms, and funnel stages.
- Develop and execute testing roadmaps focused on messaging, creative formats, creators, and audience strategies.
- Oversee performance marketing initiatives across paid social, search, video, display, and commerce-focused channels.
- Direct media strategies supporting both direct-to-consumer and omnichannel retail objectives.
- Build and maintain senior-level relationships with key media and technology platform partners.
- Identify opportunities for beta programs, first-to-market activations, and advanced measurement capabilities.
- Lead external agency partners, establishing strategic direction, success metrics, and performance expectations.
- Ensure agency execution aligns with business objectives while maintaining strong internal ownership of media strategy.
- Establish and monitor KPIs across brand, engagement, and conversion metrics.
- Leverage attribution models, incrementality testing, and performance analytics to optimize media investments.
- Translate complex data and insights into actionable recommendations that drive growth and improve marketing effectiveness.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 8+ years of progressive paid media experience, including leadership responsibility for large-scale, cross-channel media programs.
- Deep expertise across paid social, search, video, display, retail media, and commerce marketing channels.
- Experience developing and executing full-funnel media strategies that balance brand-building and performance objectives.
- Strong understanding of direct-to-consumer marketing and eCommerce ecosystems.
- Experience managing agency relationships and leading external partners to achieve business goals.
- Demonstrated success managing significant media budgets and optimizing investment performance.
- Strong analytical skills with experience leveraging attribution, measurement frameworks, testing methodologies, and performance reporting.
- Ability to translate consumer insights and business objectives into strategic media plans.
- Experience collaborating cross-functionally with creative, brand, digital, eCommerce, and executive leadership teams.
- Strong communication, presentation, and stakeholder management skills.
- Experience within beauty, skincare, consumer products, retail, or a similarly fast-paced consumer-facing industry preferred.
- Proven ability to thrive in a high-growth, entrepreneurial environment while balancing strategic planning and hands-on execution.
Salary:$160k - $190k
The description above is intended to describe the general nature and level of work being performed and is not an exhaustive list of all duties, responsibilities, and qualifications required.
While PCG appreciates all applicants, only those qualified will be contacted. Thank you for your application. We look forward to hearing from you!
If you believe you are a great candidate for this position, and the salary listed does not meet your expectations, we would still love to speak to you! PCG, in good faith, believes that this posted range of compensation is the accurate range for this role at this location at the time of this posting. PCG and our clients may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future. This role may also be eligible for additional compensation including incentive pay, discretionary bonuses, and a comprehensive benefits package, details of which will be provided during the hiring process.
Pyramid Consulting Group, LLC is an Equal Opportunity Employer that takes pride in a diverse environment. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, marital or veteran status, disability, genetic information, or any other protected status under applicable law.
We will provide reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation during the application or hiring process, please contact HR@pyramidcg.com
For positions subject to “Fair Chance” laws (including but not limited to California, Colorado, New York City, Los Angeles, and other jurisdictions), PCG will consider qualified applicants with arrest and conviction records in a manner consistent with applicable law.
Please refer to our website: www.pyramidcg.com for access to our Right to Work and E-Verify.
