Key Responsibilities
- Manage the execution and optimization of paid digital marketing campaigns across social media and emerging advertising channels.
- Partner with external agencies to launch, evaluate, and scale campaigns against customer acquisition, return on investment, and revenue objectives.
- Identify opportunities to improve marketing efficiency through audience development, creative optimization, bidding strategies, and budget allocation.
- Monitor campaign spending and performance, support forecasting, and provide regular reporting on progress against business objectives.
- Develop and manage a structured creative testing strategy across paid marketing channels.
- Collaborate with agency and internal creative partners to test new concepts, messaging, formats, content, and promotional strategies.
- Partner with creative and influencer teams to source and develop content that supports campaign performance.
- Monitor content budgets, usage rights, and spending to ensure alignment with established plans.
- Translate campaign results into actionable insights and opportunities for creative improvement.
- Identify and evaluate new opportunities to attract customers and improve marketing performance through ongoing experimentation.
- Develop and execute tests across advertising campaigns, digital experiences, offers, and customer conversion journeys.
- Conduct A/B testing to optimize website content, messaging, product education, and calls to action.
- Collaborate with digital and development partners to improve conversion rates and overall customer value.
- Evaluate emerging platforms, technologies, and growth strategies to identify opportunities for continued expansion.
- Partner with internal teams to identify and evaluate content creators and partnership opportunities that support customer acquisition.
- Expand the reach of high-performing creator content through paid marketing initiatives.
- Support testing across emerging commerce and advertising channels, evaluating their potential to contribute to broader marketing and revenue objectives.
- Monitor daily and weekly campaign performance, identifying trends and opportunities for improvement.
- Develop recurring performance reports that translate data into actionable insights and testing priorities.
- Support marketing measurement initiatives, including attribution analysis, incrementality testing, and campaign effectiveness studies.
- Evaluate performance across multiple measurement methods to inform budget allocation and investment decisions.
- Translate analytical findings into recommendations that improve acquisition efficiency and sustainable growth.
- Partner with Brand, Creative, Ecommerce, CRM, Influencer, Sales, and external agency teams to coordinate marketing initiatives and product launches.
- Align digital campaigns with broader brand priorities, promotional calendars, and retail marketing initiatives.
- Coordinate campaign execution across multiple channels and markets, ensuring initiatives are delivered on schedule and aligned with business objectives.
- 7+ years of experience in growth marketing, performance marketing, or digital acquisition, ideally within a high-growth beauty and/or consumer-facing brand that has both DTC and retail (Sephora) distribution
- Demonstrated experience managing and scaling paid social campaigns across Meta & TikTok.
- Strong understanding of performance creative, audience strategy, and campaign optimization.
- Experience leveraging creator partnerships and user-generated content to support paid marketing performance.
- Proven ability to manage external paid media agencies and collaborate effectively with cross-functional teams.
- Strong analytical skills, including experience with digital analytics, attribution, and marketing performance measurement platforms.
- Familiarity with marketing mix modeling, incrementality testing, and data-driven budget allocation.
- Working knowledge of ecommerce platforms (such as Shopify), customer relationship management tools, and emerging technologies that improve marketing efficiency.