Our client, a high-growth Sephora brand , is seeking a Brand Marketing Director to translate the company's brand vision into integrated 360-degree marketing campaigns that accelerate brand awareness and drive commercial impact. This individual will own the brand's marketing strategy and execution, overseeing messaging, audience development, campaign planning, and commercial objectives. Working in close partnership with the Creative Director, who leads the brand's creative expression and visual identity, this role will collaborate with the CMO and broader leadership team to shape campaign strategy, develop creative briefs, and oversee social, community, influencer, retail marketing, and brand partnerships.
This is a people-first leadership role responsible for developing a high-performing team, fostering collaboration across departments, and establishing best practices for planning, communication, and execution. This hybrid role requires an on-site schedule 2-3 days per week in Los Angeles.
Key Responsibilities
Leadership & Team Development
- Lead, mentor, and develop a high-performing brand marketing organization spanning brand, social, influencer, and retail marketing.
- Foster a culture of trust, accountability, collaboration, and creative excellence.
- Empower team members through clear direction, coaching, and professional development.
- Build an inclusive team environment where diverse backgrounds and perspectives strengthen the work and overall culture.
- Establish effective team operating rhythms, including campaign planning cadences, clear ownership, decision-making frameworks, and consistent communication.
Cross-Functional & Operational Excellence
- Own the overall marketing budget, including the creative production budget in partnership with the Creative Director.
- Manage budgets, timelines, and agency/vendor relationships with strong financial oversight and transparency.
- Establish clear visibility and alignment through campaign plans, creative briefs, marketing calendars, and post-campaign recaps.
- Lead post-campaign evaluations, identifying performance insights and applying key learnings to future launches and initiatives.
Brand & Creative Concept Development
- Define the strategic foundation for seasonal campaigns and key brand moments, including objectives, target audiences, messaging, channel strategy, and success metrics.
- Ensure all brand marketing strategies and initiatives align with the company's brand identity and positioning, maintaining a cohesive expression across channels, partnerships, and marketing touchpoints.
- Ensure campaign concepts are tied to clear business objectives and translated into content strategies that work across multiple channels.
- Partner with the Creative Director throughout creative development and production, ensuring concepts align with campaign briefs and overseeing production budgets, asset requirements, and timely delivery.
Integrated 360-Degree Seasonal Campaign Leadership
- Develop and maintain the seasonal marketing calendar, ensuring launches, product priorities, events, promotions, and photoshoots are prioritized, resourced, and executed cohesively.
- Own the development and execution of integrated 360-degree marketing campaigns, from initial strategy through launch and ongoing activation.
- Partner closely with Digital, PR, Retail, Product, and Creative teams to ensure campaigns are fully integrated across all channels.
- Define campaign objectives, target audiences, channel strategies, timelines, and success metrics tied to business outcomes.
- Oversee campaign workflows and deliverables, including creative briefs, go-to-market presentations, asset requirements, photoshoot needs, and launch readiness.
- Ensure consistency across digital, retail, PR, and experiential marketing initiatives.
Collaborations & Brand Experiences
- Develop and lead brand collaborations and strategic partnerships from initial concept through execution and launch, working closely with the Creative Director on creative direction.
- Identify partnership opportunities that elevate the company's cultural relevance and commercial presence across fashion, art, lifestyle, and other relevant industries.
- Collaborate with internal teams and external partners to deliver cohesive, high-impact activations.
- Conceptualize and oversee events and in-person brand experiences that strengthen customer engagement and build meaningful relationships with customers, press, VIPs, and strategic partners.
Social & Influencer Oversight
- Oversee Social and Influencer teams, ensuring content strategies and creator programs support key marketing objectives and broader brand-building initiatives.
- Guide social media strategy and content pillars to strengthen brand positioning, elevate storytelling, and build an engaged community.
- Oversee influencer strategy across product seeding, paid creators, partnerships, and key campaign moments, ensuring clear objectives, strategic briefs, and measurable results.
- Ensure alignment between campaign creative and ongoing social content, with platform-specific execution and consistent brand standards.
- Establish reporting processes and performance reviews across social and influencer initiatives to continuously improve content effectiveness and results.
Retail Marketing Strategy & Partnerships
- Oversee the overall retail marketing strategy, ensuring a differentiated and impactful brand presence across retail partners.
- Build and strengthen relationships with retail partners and internal retail counterparts to support long-term growth, alignment, and brand positioning.
- Develop marketing plans that support sell-through, product launches, and seasonal priorities while aligning brand storytelling with retail calendars and promotional opportunities.
- Champion innovative retail activations, exclusive partnerships, and experiential opportunities that strengthen brand presence and drive incremental business.
- Partner closely with Sales, Education, and Merchandising teams to ensure cohesive execution across in-store initiatives, digital retail, sampling, events, and co-op marketing programs.
PR, Communications & VIP Strategy
- Establish the overarching press strategy, messaging, and communications framework in partnership with leadership and the PR team.
- Lead brand awareness initiatives across additional channels beyond traditional digital media, including out-of-home advertising, sampling, podcasts, and other emerging opportunities.
- Ensure press, VIP, and influencer initiatives are integrated into broader brand campaigns, product launches, and seasonal marketing strategies.
Salary:
$180-200K + bonus
The description above is intended to describe the general nature and level of work being performed and is not an exhaustive list of all duties, responsibilities, and qualifications required.
While PCG appreciates all applicants, only those qualified will be contacted. Thank you for your application. We look forward to hearing from you!
If you believe you are a great candidate for this position, and the salary listed does not meet your expectations, we would still love to speak to you! PCG, in good faith, believes that this posted range of compensation is the accurate range for this role at this location at the time of this posting. PCG and our clients may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future. This role may also be eligible for additional compensation including incentive pay, discretionary bonuses, and a comprehensive benefits package, details of which will be provided during the hiring process.
Pyramid Consulting Group, LLC is an Equal Opportunity Employer that takes pride in a diverse environment. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, marital or veteran status, disability, genetic information, or any other protected status under applicable law.
We will provide reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation during the application or hiring process, please contact HR@pyramidcg.com
For positions subject to “Fair Chance” laws (including but not limited to California, Colorado, New York City, Los Angeles, and other jurisdictions), PCG will consider qualified applicants with arrest and conviction records in a manner consistent with applicable law.
Please refer to our website: www.pyramidcg.com for access to our Right to Work and E-Verify.