Our client, a clean skincare brand, is seeking an Associate Manager, Paid Media to join their growing team. This is a full-time hybrid role, requiring two days per week in-office in Brooklyn. This role will support and scale the brand's performance marketing efforts across key digital acquisition channels. The brand is results-driven, data-informed, and focused on delivering high-quality products through education, transparency, and thoughtful storytelling. The ideal candidate is both creative and analytical, highly organized, and excited to grow within a collaborative environment.
Job Duties Include:
- Manage and optimize full-funnel paid media programs across Meta, Google, and TikTok, including website-focused and TikTok Shop advertising, in partnership with the Director of DTC and external media agencies.
- Support the development of creative strategies by identifying UGC needs, coordinating with brand and affiliate partners, securing paid usage rights, and ensuring seamless delivery of assets to agency partners.
- Oversee e-commerce acquisition channels such as SEM and SEO in collaboration with leadership and agency partners; explore new channels and tactics to drive qualified traffic and online sales.
- Stay current on DTC, beauty, and performance marketing trends, tools, and platform updates to inform testing, innovation, and optimization.
- Build and maintain a comprehensive digital marketing calendar, ensuring clear communication and alignment across internal teams and external partners.
- Partner with brand and creative teams to ensure cohesive messaging, timely asset delivery, and consistent execution across all paid channels.
- Monitor campaign performance using key metrics such as ROAS, CPA, CTR, and conversion rate; deliver clear reporting and actionable insights to inform budget allocation and creative direction.
- Support creative testing initiatives by organizing, tagging, and tracking assets based on performance, audience segmentation, and usage rights.
- Collaborate with the Director of DTC to execute and evolve the TikTok Shop strategy, including launches, promotions, exclusive offers, and surprise-and-delight moments.
- Work closely with affiliate partners and agencies to activate creators for TikTok Shop on an ongoing and campaign-based basis, aligned with broader brand objectives.
Job Qualifications Include:
- 3+ years of experience in paid media, performance marketing, or growth marketing, ideally within beauty, wellness, or consumer goods.
- Bachelor’s degree preferred but not required.
- Demonstrated success managing paid media campaigns across platforms such as Meta, Google, and TikTok.
- Experience optimizing digital acquisition channels, including display, affiliate marketing, SEO, and SEM.
- Strong analytical skills with hands-on experience using GA4 / Google Analytics and performance reporting tools.
- Proven ability to collaborate with external agencies to refine campaign structure and identify new growth opportunities.
- Highly organized with strong project management skills and attention to detail.
- Comfortable managing multiple priorities and deadlines in a fast-moving environment.
- Self-motivated, proactive, and collaborative, with the ability to balance strategic thinking and hands-on execution.
- Familiarity with tools such as Google Workspace, Dropbox, Figma, Google Ads, Meta Ads Manager, TikTok Ads Manager, Google Analytics, and Asana.
Salary: 80k-100k + bonus
The description above is intended to describe the general nature and level of work being performed and is not an exhaustive list of all duties, responsibilities, and qualifications required.
While PCG appreciates all applicants, only those qualified will be contacted. Thank you for your application. We look forward to hearing from you!
If you believe you are a great candidate for this position, and the salary listed does not meet your expectations, we would still love to speak to you! PCG, in good faith, believes that this posted range of compensation is the accurate range for this role at this location at the time of this posting. PCG and our clients may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future. This role may also be eligible for additional compensation including incentive pay, discretionary bonuses, and a comprehensive benefits package, details of which will be provided during the hiring process.
Pyramid Consulting Group, LLC is an Equal Opportunity Employer that takes pride in a diverse environment. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, marital or veteran status, disability, genetic information, or any other protected status under applicable law.
We will provide reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation during the application or hiring process, please contact HR@pyramidcg.com
For positions subject to “Fair Chance” laws (including but not limited to California, Colorado, New York City, Los Angeles, and other jurisdictions), PCG will consider qualified applicants with arrest and conviction records in a manner consistent with applicable law.
Please refer to our website: www.pyramidcg.com for access to our Right to Work and E-Verify.
