How to Scale Event Staffing During Peak Seasons
Peak seasons, major launches, and large-scale activations can increase staffing needs almost overnight. Whether it's holiday events, pop-ups, brand experiences, trade shows, or product launches, having the right team in place is critical to delivering a seamless guest experience.
Here are a few strategies brands use to scale event staffing successfully:
Build a Flexible Talent Pipeline
Waiting until an event is confirmed can leave teams scrambling. Maintaining a network of qualified brand ambassadors, event staff, hospitality professionals, and product specialists allows brands to move quickly when opportunities arise.
Forecast Demand Early
Reviewing past event data, attendance trends, and upcoming initiatives can help identify staffing needs before demand peaks. The earlier planning begins, the more flexibility brands have in securing top talent.
Prioritize Versatile Talent
Today's event teams often wear multiple hats. Staff who can support guest engagement, product education, registration, merchandising, and operational tasks provide greater flexibility throughout an event.
Standardize Training & Communication
A consistent onboarding process helps temporary staff get up to speed quickly while ensuring a cohesive brand experience across locations and events.
Partner with Specialized Staffing Experts
Working with staffing partners who understand your industry can help reduce hiring timelines and provide access to experienced talent when demand surges unexpectedly.

The most successful event activations aren't just well attended, they're well staffed. With proactive planning and the right talent strategy, brands can scale confidently during their busiest seasons while delivering memorable experiences for every guest.
When people think about holiday retail jobs, they usually picture Sales Associates working the floor. But behind every busy shopping season is an entire team of people keeping stores running smoothly.
Walk into any great store and you'll notice the product, the merchandising, and the customer experience. What you don't see is the structure behind it all.
By: Gina Squicciarini-Ozer Scroll down to learn more about me!
Written by: Anne Feininger Gen Z has begun to join the workforce, and job market is more competitive as well as the expense of living is increasing, with this, Gen Z is looking for a few specific things for their next job and in their career, which are: stability & job security, skill development, location, benefits & work-life balance, value alignment, and positive company reputation vs “Traditionalists” who preferred structure, stable settings, clear expectations, and a fixed schedule. “Baby Boomers” are known for being very goal-oriented, dedicated to their work, and prioritizing stability. As a rising senior in college and a Gen Zer, I have begun thinking about jobs and what I will be doing after college. At my current college, my school requires 2 internships and a Co-op as a graduate requirement. I hope that through my internships and Co-op that I will be able to get an offer from them. I have already begun looking around the jobs just to be able to get an idea of what the market is like and what positions are open. When it comes to what Gen Z wants in a job, I have also found myself looking for companies and positions that fit some of those desires. However, I have found myself prioritizing salary as one of my key factors in looking for a job. This differs a little from what Gen Z wants or is willing to have; they are generally content with taking a lower salary, just enough to cover the basic expenses, but they also hope to be able to develop skills and learn from the job they have. I, too, have begun to lean towards finding a job that may give a lower salary, but has growth and development opportunities. For me, when it comes to finding a company that I would want to apply to/work with, I consider the answers to some qualifying questions: “How does the company support their employees and work-life balance?” “What skill development opportunities do they offer?” “What Support such as mental and physical health benefits do they offer?” “How do their values and mission drive their actions?” Author Bio: Anne is going to be a senior in college this Fall 2025 & is a Marketing Intern at PCG. She is a business management major with a minor in digital business at LIM College. She has a strong interest in the analytical side of social media.
Written by: Julianna Martorilli As a nearly graduated college student entering the professional world for the first time, it has been much more intimidating than I anticipated. The job search for an entry level role can be overwhelming; interviews, resumes, LinkedIn connections, cold emails, and coffee chats. I look around and everyone seems to have it all figured out, but how? Do they all know something I don’t? I struggled with this for a while, and something I’ve learned is that every confident business owner, friend, and coworker was once unsure, inexperienced, and intimidated, just like I am. To build a foundation for confidence in the professional world, I had to reframe my inexperience as an opportunity to learn. This mindset shift, focusing on my professional goals, and asking questions has helped me make the most out of my first internship experience here at Pyramid Consulting Group thus far. Creating professional goals for myself is something I attribute largely to building confidence. Before starting my internship, I wrote down goals of things I wanted to accomplish or improve at, and some actionable steps I could take to do so. Being able to track my progress has helped a lot with my confidence. By setting and actively working toward my professional goals, I have been able to see proof of my growth. This proof has allowed me to begin building my confidence professionally by showing myself that I can consistently progress and accomplish tasks. Here are a few examples of attainable professional goals: Get out of your comfort zone . This month, I will place myself in a situation that is unfamiliar to me and challenges me (a networking event, speaking up in a meeting, reaching out to someone new, engaging in a new project, etc.) Introduce yourself. I will reach out to someone new in my organization or in my desired field to expand my network and practice building new connections. Be curious. In a meeting this week, I will speak up and ask a question that adds to the conversation to learn something new. A final important thing I’ve learned about building confidence in the professional world is to ask questions. I used to worry that asking questions would be perceived as a weakness or made me seem unfit for the job, but that is not the case. Being able to engage with my curiosity shows my interest, engagement, and desire to learn. Asking questions and being open to receiving help has enhanced my learning, allowed me to create connections, encouraged my growth, and overall has helped me build professional confidence. No one expects you to know everything; your coworkers, supervisors, and managers are there to support you. We gain confidence through knowledge, and a great way to obtain knowledge is through engaging and asking questions. If you feel lost, intimidated, or unsure entering the professional world for the first time or starting a new role, just remember that it’s okay to not have it all figured out. What has helped me is focusing on learning, setting goals, tracking my progress, and asking questions as they come up. Confidence is something you build over time and just know, if you’re trying, you’re learning – and if you’re learning, you’re growing! Author Bio: Julianna is a Marketing Intern at PCG and a Fashion Marketing student at LIM College. She is passionate about combining creativity with strategy and is exploring this through hands-on experience with social media marketing and content development!
“Juan, XYZ Fashion needs 20 people for the grand opening of a pop-up shop in Los Angeles… in 5 days. I’m assigning this case to you!!” For a minute there, you might say that this sounds like an assignment for a 007 agent, right? Well, that is exactly what agency recruitment is for me. For the past 8 years, I have worked on the agency side of recruitment, and I can assure you, most of the time, it feels like we recruiters are in fact special agents, assigned with special tasks that if unsuccessful, a whole operation would fail. Talk about pressure huh?! You see, in order for a project to be successful, you need to have the right people in play. In other words, people are your greatest resource and your most valuable treasure. As we delve into a more automated future, the human factor is going to be more important than ever. We are already seeing retail stores close and be replaced with an uptick with pop-up shops and experiential marketing. Having actual human beings who can resolve an issue for you in the moment, answer your questions, or even throw a simple smile your way will never go out of style. Now back to this grand opening in 5 days… How will I get so many people who are out of work in such a short amount of time? Where will I find them if I am on the other side of the country?! Prior to Covid, I might have flown to Los Angeles and scoured the streets for people at the risk of people giving me suspicious looks. But, in a post Covid recruitment world, I would be less likely to do that. ***Cue Little Mermaid: “I want to be where the people are”*** I have to go where my target audience is. Depending on the brand of course, I would most likely to go to social media. Maybe the brand has an Instagram or a fan page where I can post a blurb and have people message me. Maybe I search LinkedIn for people who have in interest in the brand’s industry. Social media is an important tool in today’s world, and I think recruiters should take advantage of it. Think out- of-the-box and be creative. We are looking for PEOPLE who are interested and invested in a company or brand. You could pay someone to go to work every day to collect a paycheck, but wouldn’t you rather work with someone who is a fan and will show up every day excited to work? At Pyramid Consulting Group, we believe in finding the person behind the paper. In my opinion, soft skills are much more important than how many Google certifications you may have. I would prefer having someone who is hungry to learn and is willing to be a hard worker, than someone who is an expert at v-look up, but disinterested. At the root of it all, we want to work with human beings who don’t make our daily lives harder than they may already be. Someone to ask us “How are you?” instead of “When are you getting that project to me?” You can have the budget, you can have the best marketing in the world, you can even have the most beautiful and innovative product but if you don’t have the right people, your operation will fail. Next time you need the right people, consider hiring a special agent to do the job. They will make sure your mission is truly… ACCOMPLISHED.
Vacation is over, it is time to return to the real world, and you are dreading it. No matter how much you love your job, it can still be hard to put yourself back into the routine when you would rather be on the beach, sightseeing, relaxing, etc. We have put together a couple of tips to help you get back into the swing of things. Take a buffer day This tip is one that starts before your time off starts. If possible, when requesting your time off, build in an extra day between when vacation ends and when you need to return back to work. This will give you a day to get yourself ready for the return to work. Whether that is unpacking, going grocery shopping, meal prepping, or reviewing (but not doing) your to do list, having those tasks done before you return will help ease you in. Make a to-do list Before you just dive right back into work, take a look at what needs to be done, make a list and prioritize your tasks. Many people get lost in just catching up on emails or joining meetings that were already on their calendar and wind up feeling like they are never going to catch up. To-do lists will help with the time management aspect and ensure you do not feel overwhelmed. Connect with your team/supervisor Building off of the to-do list tip, meeting with your team or supervisor will help you to figure out what you missed and what the priorities are upon your return. Take your time You might feel like you need to catch up immediately and make it seem like you were never gone, but that will just overwhelm you. After your wonderful time off, the last thing you want to do is burn out immediately. Reflect on your time off How did you spend your time off? Did you find yourself reading, hiking, or trying new foods? Is it possible to do those things during your regular days off? Finding time in our regular schedules to unwind and do the things that we enjoy can help to avoid burnout and reduce overall stress. Our final tip? 6. Check in with yourself Are you dreading going back to work because you had the best time on vacation or do you dread returning to work any time you have a standard day off? If you answered the latter, you may want to reevaluate your job as a whole. If you find that you resonate with our last tip, we can help. When you are ready to take the leap and make a change in your career or role, contact us . There is no need for the Sunday scaries!
Whether you are a student, in between jobs, or need another job for any reason, a summer temp job has many benefits that you may not be aware of. Building your resume as a student or recent graduate When you are entering the workforce, it can take time for you to find the right position to kickstart your career. You may find that taking on summer temp jobs may be the best way to gain the experience you are looking for while you look for that perfect match. Whether you are looking for retail roles that will give you great skills including communication and customer service or you are a graduate looking to break into the industry of your choice, there is a temp role for you. 2. Building your resume as someone who is between jobs When you are between jobs, you may not realize that there are benefits to taking on a temp job while you continue to search. In addition to having an income while you interview for perm roles, you will also show companies that you are keeping sharp on your skills and filling in the potential gap between jobs on your resume. Strengthening your experience and skill set will help you when the time comes to move into that more permanent role. 3. Networking Networking has always been an important role in the job search, but in recent years people tend to discuss it in terms of LinkedIn or other social platforms. We should not count out the traditional ways of networking when looking for a new role and temp/summer jobs can help with just that. No matter at what point of your career you are in, building new connections is always a positive. 4. It can turn into a permanent position While this is not true of every temp job, many of them do offer the chance to become a permanent, full-time position based on performance and the needs of the business. There are some roles that this may not be true for, such as covering for someone on leave, but even if they do not have the chance to convert now you already have your foot in the door for the next job opening. 5. Build your list of references Similar to our point about networking, working temp/summer jobs can help you build your references. If you are someone new to or early in your career, you may not have many professional references to offer potential employers. Working these short-term roles gives you a chance to prove yourself, make an impact quickly, and add a new reference your list. 6. Extra money, of course We would not be able to wrap up a list of benefits of a temp or summer job without mentioning income. Whether it is your full income, or extra money on the side, a paycheck is always a nice benefit when it comes to working. The summer may feel like it is rapidly coming to a close, but there is still time to get started with a temp role. If you are interested in learning about the process or what opportunities are available, contact us today . Know someone that might be interested? Contact us to learn about our referral program!
The job market, how you apply/look for jobs, and how people recruit/hire is always evolving. The newest trend that is causing all the buzz is AI. We all know that AI is finding ways to slip into our everyday lives and job applications are no exception.
Pyramid Consulting Group, LLC. is known for acting as a staffing firm for temp, temp to perm and perm roles for Retail and Corporate clients, but what you may not know is that we also have a large Events division. This division is dedicated to staffing pop-ups and events hosted by a variety of clients. We wanted to share more about what the Events Team at PCG does and how you can work with them as either a client or candidates and we thought what better way than with an interview with Gina Squicciarini-Ozer, the Senior Account Director of Retail & Events, at PCG. To get started, here is a bit about Gina: Gina came to PCG with experience from the event and retail pop-up staffing world partnering with luxury retailers, concepts stores, and eCommerce experiential pop-up shops nationwide. She has experience in Talent Management, Event Production, Marketing and Hospitality industries focused on successful activations. She now works with a team of events recruiters to staff exciting pop-ups across the country. What are the most common questions for the events team from potential clients? 1. Where do you staff events? “PCG staff’s events and pop ups nationwide and in Canada.” 2. What are your biggest markets? “Our MAJOR markets are NYC, LA, Chicago, Austin, Miami, D.C., but PCG can staff in any state in the U.S. and Selected provinces in Canada.” 3. How do I inquire about staffing my event or pop up? “If you are an individual or brand looking for qualified events professionals or staff for your next event or pop up, please reach out to me at ginas@pyramidcg.com to set up a call to discuss. Based on your needs we can outline your exact needs.” What are the questions you receive from candidates looking to work with the events team? 1. How do you apply to work events at PCG? “There are a few ways you can apply to PCG events but the easiest way is to email events@pyramidcg.com with your resume and introduction about you are interested in working events in your city!” 2. What is the coolest event/activation you have staffed? “There are two that stand out! The most "infamous" was Fyre Festival. I was in charge of hiring and transporting 40 concierge staff to the Bahamas. (LOTS OF STORIES). Ask me anytime. :) The other is San Diego Comic Con. We worked with SYFY Network and took over the entire downtown area with hundreds of staff working street teams, activations at the Children's museum, after parties, Wedding Chapel, and Dance teams for the SYFY band. It was so cool to see thousands of people in San Diego with SYFY Swag and engaging with our team. 3. How do I send a referral? “Have your referral email events@pyramidcg.com with their resume and name YOU as the referral.” 4. Do I need experience to work events at PCG? “We hire staff at ALL experience levels. Some events may require specific skills or attributes, but these will be outlined in the interview and/or onboarding process.” 5. What are the responsibilities of Brand Ambassadors or Event Support Staff? " Brand Ambassadors are typically the "face" of the brand they have been selected to represent. You may have to learn some brief product knowledge or may be given talking points about the event or product to memorize. Big smiles and welcoming personalities are the key to a Brand Ambassador's success! Event Support Staff covers a variety of roles such as Production Assistants, check-in teams, directional staff (guiding guests to a specific destination), basically any role in which you are essential to the success of the event or activation to run smoothly from a guest perspective. 6. What might I be doing at an event as a BA or Event Staff? The responsibilities will differ depending on the brand or event, but many times they include checking in guests, general set up or breakdown, line management, photo booth attendant, activation BA (Assist with a specific room or guest "activation" point), Greeter, and passing light items such as champagne or canapes. All role responsibilities will be outlined in the initial reach out by your recruiter or in the job posting. If you would like more information on working with our events team or to make a referral email: events@pyramidcg.com . If you are a potential client and you want to learn more about how our team can help to staff your next event, email: ginas@pyramidcg.com .